Champion director Rajamouli is busy in winding the last parts of his upcoming Movie EEGA, this film is scheduled to fire big screens in last week of may. This movie is already created tremendous popularity in tollywood by bagging 70% return of investment into their kitty by selling ad-hoc rights and area wise distribution rights.

SS Raja mouli and Film producers already sold its satellite rights, dubbing rights and area-wise selling of the film.

EEGA is able to get soaring prices with popularity of Rajamouli Brand, rights are sold on NRA basis that incurs no loss to producer even in case of loss.
NRA means Non-Returnable Advance, which the distributors pay agreeing that they will not demand it back in case of a flop show. Trade experts expressed that ‘Eega’ needs a week run at BO to make the producer cross loss-line. Distributors will also lie on safe side if there are no competitors for this flick for a couple of weeks. Let’s Wait and see.