People in Telugu industry are remembered for their unique tastes and heavy spending, even for unwanted things. One such person is Ashwini Dutt who owns the popular film production house 'Vyjayanthi Movies'.

Paying high cheques is a norm for this production-house and they have recently expressed the same to a leading newspaper. Well, critics are saying that banners like these have raised the Telugu Films status to next level with super blockbuster movies and on the flip side they have hiked film budgets with unnecessary investments. Hiking remuneration for wanted heroine dates, unwanted graphics and costly set designs have been dumping producers leaving no fruits to reap at the end.

Many other Tollywoods' top makers are also responsible for these soaring remunerations of heroes and heroines in Telugu industry and Vyjayanthi production house is first among who burnt their hands with unwanted expenses. It is heard that this gigantic production house is repenting for past mistakes and taking good care for their next venture 'Sir Osthara'. Hope 'Vyjayanthi' follows ' Better late than never' principle and stand ideal for controlled budget productions.