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Secret Behind 'Success Meets'

Posted by Admin on Monday, 2 April 2012 | 0 comments

Even before all people come to know about a film's release, their makers will come up with success meets on day one or two. If you got a doubt, why, then here is the answer!

First three days are crucial for any film, especially which is releasing on Fridays. If the turnout of audiences is low, theatre owners will change the movie by Monday. Irrespective of the publicity we give, generally it is difficult to pull audiences on initial two days unless it is a star studded movie. Coverage given by TV ads and Paper ads will not become a huge help to fill theatres.

It is for that reason they do these success meets to create a buzz that the film is doing pretty well at BO, such that they can pull more audiences. If you give 'ad' it is a paid publicity, if you give 'news' it is free publicity as our heap of quality less news-channels will continuously telecast it. That is the idea of 'success meet' sir ji!