Generally, some songs become hit when audio is released and some get popular after the movie releases. However, songs that became chartbuster before movie release are to be filmed extraordinarily, else they became 'Kolaveri'.

Not just thousands and lakhs, 5 million users have liked 'Why this Kolaveri di' song on YouTube. But the visuals shot in the movie '3' have disappointed fans and admirers of this song to large extent. Coming to Telugu audiences, there is no Telugu version of the song, which is another disappointment for frontbenchers. The makers should have taken more care while choreographing this song as it is the one and only commercial element of the film.

Those mass dances lack pep in them to shake people. More than Kolaveri song, background score of the movie stands out. There is no doubt on will forget Kolaveri after watching '3', as they will walk out with some other good memories of the flick.