Until Ugadi festival, there are no big releases in Tollywood and the market is open for any filmmaker who wants to test his luck. Already, Nitin is out there eating the money while Sunil had his proper share and Siddharth at the losing end.

Sunil's 'Poolarangadu' became a flick for the masses and Nitin's 'Ishq' is a must one for the class audience. What falls in between is Siddharth's 'Love Failure'. Though the film looks class, it's portrayal of 'ego' and 'psychology of ladies' is not pulling family audiences. If there is no 'Ishq' then people would have opted to this movie, says a trade-expert. Though couples are enjoying Sid's film, there are no romantic moments and foot tapping numbers from this movie to bring them for second-time watch.

While 'Ishq' is a simple story, the adoring love sequence of the film is giving a 'kick' for life. Reports say that there is a steep drop in the collections of 'Love Failure', while 'Ishq' is going steadily and there is no need to say about 'Poola Rangadu' that is minting money. If there had been no Nitin's movie, then Siddharth might have emerged as a commercial winner too, and for now, Nitin is surely eating Siddharth's money!