Stylish star Allu Arjun is in to brand endorsing prior to many Tollywood stars, but has been extremely choosy with the deals he take up. He has been promoting only 7up cola in AP and has never signed other products all these days.

Allu Arjun will be promoting popular tooth paste Colgate in AP from now on. He has signed the contract and also is done with the first ad campaign of it. Mahesh Babu is the frontrunner in brand endorsements among Telugu stars.

Nagarjuna, Venkatesh, NTR Jr and Ram Charan are also keen on utilizing their star image by promoting various brands.